The global artificial intelligence in the global media & advertising market is projected to reach $9.5 billion by 2028, at a CAGR of 16.1% during 2023-2028. The growth of artificial intelligence in the global media & advertising market is driven by increasing trend of digitalization, growing popularity of OTT platforms, and rise in adoption of customer-centric marketing strategies.
Some of the Key Questions answered in this exclusive report are:
Q.1 What are some of the most promising, high-growth opportunities for the artificial intelligence in the global media & advertising market by solution (hardware/equipment and services), application (gaming, fake story detection, plagiarism detection, personalization, production planning & management, sales & marketing, talent identification, content capture, and sports automatic production ), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2 Which segments will grow at a faster pace and why?
Q.3 What are the business risks and threats to the artificial intelligence in the global media & advertising market?
Q.4 What are some changing demands of customers in the artificial intelligence in the global media & advertising market?
Q.5 What are the new developments in the artificial intelligence in the global media & advertising market? Which companies are leading these developments?
Q.6 What strategic initiatives are being implemented by key players for business growth?
Q.7 What are some of the competitive products and processes in this artificial intelligence in the global media & advertising area and how big of a threat do they pose for loss of market share via product substitution?
Q.8 What M&A activity has occurred in the last 5 years in this artificial intelligence in the global media & advertising market?
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Market Segmentation:
Based on solution, the artificial intelligence in the global media & advertising market is segmented into hardware/equipment and services. The services segment accounted for the largest share of the market in 2023 and is expected to register the highest CAGR during the forecast period, due to growing demand for computer-generated graphics and visual effects in commercial advertisements and ongoing technological advancements in AI-based technologies.
North America is expected to remain the largest region due to increasing investments by the companies in research & development for developing AI-based virtual production software solutions and growing demand for voice & speech recognition using AI in this region.
Key Players in the artificial intelligence in the global media & advertising market are Amazon Web Services, Gravity Media, GrayMeta, IBM, LMG, Matchroom Sport, Synthesia, Veritone, Pixellot, and PlaySight Interactive.
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The report helps stakeholders understand the pulse of the market and provides them with information on key drivers, restraints, challenges, and opportunities for market growth. It would also help to understand the competitors better and gain more insights to improve their position in the business.
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About Lucintel
Lucintel, the premier global management consulting and market research firm, creates winning strategies for growth. It offers market assessments, competitive analysis, opportunity analysis, growth consulting, M&A, and due diligence services to executives and key decision-makers in a variety of industries. For further information, visit www.lucintel.com.
Roy Almaguer
Lucintel
Dallas, Texas, USA
Email: roy.almaguer@lucintel.com
Tel. 972.636.5056
Roy Almaguer Lucintel Dallas, Texas, USA Email: roy.almaguer@lucintel.com Tel. 972.636.5056
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