Jul 8, 2020 6:00 PM ET
iCrowd Newswire – Jul 8, 2020

Given the debilitating impact of COVID-19 (Coronavirus) on Augmented Reality in Healthcare Market, companies are on the lookout for starting production lines. Get an inside look at the market prospects and its future decisions in light of the pandemic and other such unforeseen circumstances.

Augmented Reality in Healthcare Market Analysis  

The augmented reality in healthcare market is likely to touch USD 1.32 billion at a 23% CAGR between 2017- 2023, according to the recent report by Market Research Future (MRFR). Augmented reality or AR, simply put, is the interactive experience of the real-world experience where objects which reside in the real-world are generally augmented via perceptual information that is computer-generated, at times, across various sensory modalities such as olfactory, somatosensory, haptic, auditory, and visual. Owing to its alluring features and various benefits, augmented reality has various applications, including medical training and education, fitness management, and others.

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Various factors are adding to the global augmented reality in healthcare market growth. Such factors, according to the new MRFR report, include increasing use and demand for AR in developing industries, need to cut healthcare costs, rising dispersion of connected devices, increasing investment in healthcare AR, and rapid development. Additional factors adding market growth include the significance of health services to train healthcare experts, focus on the delivery of effective health services, increasing healthcare expenditure, digitalization in healthcare, and increasing integration of technology. Besides, AR is benefitting the healthcare sector in multiple ways such as telementoring, surgical planning, managing lifestyle and wellness, improved patient care and treatment, corporate communication, medical education & training, and more, which is again adding market growth.

On the contrary, poor compatibility and interoperability between AR and VR, lack of technical awareness, and data privacy concerns are factors that may limit the global augmented reality in healthcare market growth over the forecast period.  

Augmented Reality in Healthcare Market Segmentation

The MRFR report offers an inclusive segmental analysis of the global augmented reality (AR) in healthcare market report based on application, device type, and component.

By component, the global augmented reality in healthcare market is segmented into software, hardware, and others. The hardware component is again segmented into cameras, position tracker, displays and projections, sensors, and others. Of these, the hardware segment will lead the market over the forecast period.

By device type, the global augmented reality in healthcare market is segmented into a handheld device, head-mounted display, and others.

Based on application, the augmented reality in healthcare market has been segmented into medical training and education, fitness management, and others.  

Augmented Reality in Healthcare Market Regional Analysis

Based on the region, the augmented reality in healthcare market report covers the recent trends & growth opportunities across Europe, the Americas, the Asia Pacific (APAC), and the Middle East and Africa (MEA). Of these, North America will lead the market over the forecast period for burgeoning demand for medical services through which patients get treated, technological advances in augmented reality, burgeoning demand for augmented reality, and increasing awareness among people.

The augmented reality in healthcare market in Europe is predicted to possess the second-largest share over the forecast period. The increasing use of sensors in healthcare, technological advances in healthcare, and the presence of top companies in the region are adding market growth.

The market of augmented reality in healthcare in the Asia Pacific region is likely to develop at a quick pace for improvement in healthcare infrastructure and rapid economic development.

The market of augmented reality in healthcare in the MEA is predicted to have sound growth over the forecast period.

Augmented Reality in Healthcare Market Key Players

Leading players profiled in the global augmented reality in healthcare market report include Virtually Better (U.S.), Osterhout Design Group (U.S.), Magic Leap, Inc. (U.S.), Siemens Healthineers (Germany), HTC (Taiwan), VirtaMed (Switzerland), Blippar (U.K), 3D Systems (U.S.), Philips Healthcare (Netherlands & U.S.), CAE Healthcare (U.S.), Oculus VR (U.S.), Augmedix (U.S.), Atheer (U.S.), Medical Realities (U.K), Wikitude GmbH (Austria), Mindmaze (Switzerland), DAQRI (U.S.), Microsoft Corporation (U.S.), and Google LLC. (U.S.). Industry players have incorporated strategies such as new product launch, geographic expansion, collaboration, and mergers to stay ahead in the competition.


1 Executive Summary

2 Scope Of The Report

2.1 Market Definition

2.2 Scope Of The Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Markets Structure

3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

4 Market Landscape

4.1 Porter’s Five Forces Analysis

4.1.1 Threat Of New Entrants

4.1.2 Bargaining Power Of Buyers

4.1.3 Threat Of Substitutes

4.1.4 Segment Rivalry

4.2 Value Chain/Supply Chain Of Global Augmented Reality In Healthcare Market

5 Industry Overview Of Global Augmented Reality In Healthcare Market


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About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by Components, Application, Logistics and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

In order to stay updated with technology and work process of the industry, MRFR often plans & conducts meet with the industry experts and industrial visits for its research analyst members.

NOTE: Our team of researchers are studying Covid-19 and its impact on various industry verticals and wherever required we will be considering covid-19 footprints for a better analysis of markets and industries. Cordially get in touch for more details.

Contact Information:


Akash Anand

Market Research Future

+1 646 845 9312

[email protected]


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