China Maternity Good

iCrowdNewswire   Mar 5, 2021  6:00 AM ET

According to the latest report by IMARC Group, the China maternity goods market reached a value of US$ 20.81 Billion in 2020. Looking forward, the market expects to exhibit strong growth during the next five years.

Maternity goods refer to the products used by women during pregnancy and the postpartum stage. Some of the commonly used maternity goods include maternity wear, nutritional supplements and skincare products. Maternity wear, such as tops, tunics, pants and innerwear, provides comfort to the mother and minimizes the risks of developing yeast infections. The nutritional supplements aid in regulating hormones and maintaining the optimum levels of nutrition in the mother and the baby. The skincare products, such as moisturizing lotions, breast creams and stretchmark minimizers, aid in minimizing the appearance of scars and repair pigmentation.

The China maternity goods market is primarily being driven by rapid urbanization and a significant increase in the pregnancy and birth rates. Furthermore, rising female workforce participation has led to the increasing expenditure capacities of the consumers, thereby enhancing the preference for pre-natal and post-partum products. Moreover, the adoption of aggressive promotional strategies by manufacturers through the proliferating social media platforms is also contributing to the market growth.

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The report has segmented the market on the basis of Duration, Product Type, Distribution Channel and Provinces.

Market Breakup by Duration

• Postnatal
• Pregnancy Period

Market Breakup by Product Type

• Nutrients and Health Care Products
• Maternity Wear
• Skin Care Products
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Departmental Stores
• Online Retailers
• Brand Stores
• Maternal Stores
• Others

Market Breakup by Provinces

• Guangdong
• Jiangsu
• Zhejiang
• Henan
• Sichuan
• Others

Competitive Landscape:

The report has also examined the competitive landscape of China maternity goods market. Some of the major players include:

Based on nutrients and healthcare products

• H&H International Holdings
• Tomson Bianjian
• Real Nutriceutical Group Limited

Based on maternity wear products

• October Mommy
• Happy House
• Mum &me
• Joyncleon

Based on maternity skin care products

• Kangaroo Mother
• Pro Run
• Pigeon.

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Keywords:    china, maternity goods, market size, market share, market trends, market growth, market insights