Global Data Brokerage Market size is predicted to reach $385 Billion by 2030, growing at a CAGR of 10% during the forecast period 2024-2030 according to the latest market research report published by IndustryARC, finds IndustryARC, titled, “Data Brokerage Market – By Targets (Risk Reduction, People Search, Marketing Strategy), By Data Types (Qualitative, Quantitaive), By End User (Government, Automotive, Healthcare, Banking, Food and Beverage), By Geography – Global Opportunity Analysis & Industry Forecast, 2024-2030”.
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North America Segment to Register Highest Growth:
In 2023, North America largest market share for Data Brokerage Market, with 35% and is expected to grow during the forecast period 2024-2030. The rapid expansion of digital platforms and social media has also contributed to the growth of the data brokerage market in North America, with the proliferation of online interactions, data brokers have access to an enormous volume of personal and behavioral data, which is then sold to businesses for targeted advertising and other purposes. Additionally, advancements in artificial intelligence (AI) and machine learning have enhanced the ability of data brokers to analyze and monetize this data, making their services even more valuable to businesses. Furthermore, companies in sectors such as retail, finance, healthcare, and advertising are leveraging vast amounts of consumer and business data to optimize operations, personalize marketing efforts, and improve customer experiences, this has led to a growing demand for data brokerage services in the Data Brokerage Market Market.
Data Brokerage Market 2023-2030: Scope of the Report
| Report Metric | Details |
| Base Year Considered | 2023 |
| Forecast Period | 2024–2030 |
| CAGR | 10% |
| Market Size in 2030 | $385 Billion |
| Segments Covered | By Target, By Data Types, By End Users, and By Region |
| Geographies Covered | North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, Netherlands and the Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, Malaysia, Indonesia and the Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa). |
| Key Market Players | 1. Acxiom 2. CoreLogic 3. Data Broker Inc. 4. Peek You 5. Salentica |
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Data Brokerage Market Report – Key Takeaways:
Advancements in Data Analytics is a major market driver propelling the Data Brokerage Market forward. As businesses increasingly rely on data for decision-making, the need for sophisticated analytics tools has surged. Data brokers are leveraging advancements in machine learning (ML), and big data technologies to analyze vast datasets with greater accuracy and speed, these technologies enable brokers to offer more precise, real-time insights, which are valuable for companies aiming to enhance customer engagement, streamline operations, and identify market trends. Additionally, the growing use of cloud computing has improved the scalability and accessibility of data analytics platforms, allowing data brokers to manage larger datasets more efficiently. Cloud-based analytics also offer clients flexible, on-demand access to data insights, further driving demand for brokerage services.
Quantitative Data Type segment is anticipated to hold majority of share in the Data Brokerage Market and is projected to grow throughout the forecast period 2024-2030, its structured nature and ease of analysis make it highly valuable for businesses seeking to understand market trends, customer behavior, and operational performance. The demand for quantitative data has been fueled by advancements in data collection and analysis technologies, the widespread adoption of digital devices, such as smartphones and IoT sensors, has generated vast amounts of quantitative data that can be leveraged by businesses. Additionally, quantitative data is used across various industries, including marketing, finance, healthcare, and retail, this growing importance of data-driven decision-making has led to an increased demand for quantitative data, driving the growth of the data brokerage market.
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Key Opportunity Analysis:
Integration of Artificial Intelligence (AI) and NLPs
The Integration of Artificial Intelligence (AI) presents a major market driver in the Data Brokerage Market. As organizations increasingly recognize the value of data-driven insights, they are investing in sophisticated analytics tools and techniques to extract meaningful information from their data. AI and machine learning algorithms can analyze vast datasets to identify patterns, trends, and anomalies that would be difficult for humans to detect, this enables data brokers to provide more accurate and valuable insights to their clients. Additionally, NLP techniques allow computers to understand and process human language, enabling data brokers to analyze unstructured data such as social media posts, customer reviews, and survey responses, these advancements have empowered data brokers to offer more sophisticated data products and services, meeting the growing demand for data-driven insights, thereby driving the market for Data Brokerages.
Expansion into Emerging Markets
The expansion into emerging markets presents a significant market opportunity for the Data Brokerage Market, As these economies grow and develop, there is a rising demand for data-driven insights to support business growth, improve decision-making, and understand consumer behavior. Asia-Pacific, Latin America, and Africa, are experiencing rapid urbanization, industrialization, and technological advancements, this growth is creating a wealth of data that can be valuable for businesses operating in these regions. Data brokers can play a crucial role in collecting, organizing, and analyzing this data to provide valuable insights for companies looking to expand into or operate within these markets. Additionally, the increasing adoption of digital technologies and the growing penetration of smartphones and the internet in emerging markets are driving the generation of large amounts of data, this data can be used by data brokers to understand consumer preferences, market trends, and identify potential business opportunities and is driving the growth of the Data Brokerage Market.
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The report also covers the following areas:
Data Brokerage Market 2023-2030: Key Highlights
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List of Key Market Players in the Data Brokerage Market:
The Global Data Brokerage Market is fragmented with several global and regional companies operating with expansive manufacturing capabilities and extensive distribution networks. The key companies profiled are listed below:
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