IMARC Group, a leading market research company, has recently releases report titled “Digital Marketing Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global digital marketing software market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
| Report Attributes | Details |
| Market Size in 2022 | US$ 66.7 Billion |
| Market Forecast in 2028 | US$ 161.7 Billion |
| Growth rate (2023 to 2028) | CAGR of 15.8% |
| Base Year of the Analysis | 2022 |
| Forecast Period | 2023-2028 |
Digital marketing software assists in search engine optimization (SEO), social media and email marketing, content marketing, website optimization, etc. In line with this, it aids businesses in improving their revenue by connecting with the targeted audience and providing trackable results of advertisements via web analytics. Digital marketing software also helps in analyzing the online activities of customers to suggest appropriate products, offers, and services. It incorporates creativity, along with effective strategies, to design customized and engaging campaigns for strengthening the user base. Digital marketing software boosts brand credibility by resolving the doubts of their clients and enhancing their rank in online search results. Consequently, it finds extensive applications in numerous industries, such as e-commerce, legal, finance, hospitability, healthcare, entertainment, etc.
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The widespread adoption of social media platforms by brands for enhanced exposure and engagement with targeted audiences is primarily driving the digital marketing software market. Additionally, the growing utilization of wireless communication devices is further catalyzing the market growth. Besides this, the rising digitalization of business operations to improve efficiency and customer experience is acting as another significant growth-inducing factor. Moreover, the elevating integration of virtual reality (VR) and augmented reality (AR) in digital marketing strategies is positively influencing the global market. Apart from this, leading manufacturers are investing in the development of artificial intelligence (AI)-enabled digital marketing software, which is also propelling the market growth. Furthermore, the increasing number of e-commerce businesses, on account of the extensive online shopping activities, is anticipated to fuel the digital marketing software market over the forecasted period.
The report has segmented the market into the following categories:
Breakup by Solution:
Breakup by Service:
Breakup by Deployment Type:
Breakup by Organization Size:
Breakup by End Use:
Breakup by Region:
The report covers the major market players including:
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