iCrowdNewswire Jan 14, 2021 6:30 AM ET
The advent of the global pandemic, COVID-19, has resulted in a global crisis across the world. The outbreak has created a major disruption in the growth of personal care industry across the globe. The consumers are majorly emphasizing in the essential personal care & hygiene products, including hand sanitizers, hand wash, hand soaps, tissues & wipes and household cleaning products among others.
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P&G (Puffs and Olay) (US), Johnson & Johnson (Clean & Clear) (US), Kimberly-Clark (Kleenex)(US), L’Oréal S.A. (Garnier)(France), Future Consumer Ltd. (KARA)(India), The Body Shop International Limited (UK), Unilever Plc (Ponds and Simple) (UK), Diamond Wipes International, Inc. (US), Nice-Pak Products, Inc. (Nice ′N Clean) (US), Beiersdorf AG (Nivea)(Germany), Albaad Massuot Yitzhak Ltd. (Israel), Kao Corporation (Bioré) (Japan), Avon Products, Inc. (UK), Amway (Artistry) (US) and Yes To, Inc. (US)
Growth Opportunities in the Market
Dominance of wet facial wipes in the market: The wet facial wipes segment dominated the global Facial Wipes Market in 2019 and is expected to remain dominant during the forecast period. Wet facial wipes are especially designed to serve multiple purposes in a single use. For instance, wet wipes can be used to clean the face and remove make-up while moisturizing the skin. In addition, manufacturers are engaged in launching innovative products such as pH-balanced and alcohol-free wet wipes ideal for multi-use. Such innovations are driving the growth of the segment.
Increasing demand for organic facial wipes: Concerns regarding the environment and the harmful chemicals used in facial wipes have led to a rise in the demand for organic and naturally made facial wipes. Vendors are, therefore, focused on enhancing their product portfolios by using biodegradable or plant-based fibers with less or no artificial chemicals.
Hypermarkets and supermarkets to remain a popular choice to purchase facial wipes: Hypermarkets and supermarkets are the most preferred choice of consumers looking to buy facial wipes due to the wide availability of brands and product variety at low or discounted prices. Consumers are increasingly shopping at hypermarkets and supermarkets due to their widespread network and convenience. However, e-commerce portals are gaining popularity among consumers due to the ease of home shopping and availability of choices along with attractive offers.
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