The Global Herb Infused Water Market size is predicted to reach $35 billion by 2030, growing at a CAGR of 10.0% during the forecast period 2023-2030 according to the latest market research report published by IndustryARC. The growing demand for plant-based products, shift in consumer preference for healthy beverages and the rising emphasis on the use of natural ingredients are fueling the growth of the Herb Infused Water Market during the forecast period, finds IndustryARC in its recent report, titled “Herb Infused Water Market Size, Share & Trends Analysis Report- By Herb (Mint, Rosemary, Thyme, Basil, Ginger, Lemongrass and Others); By Type (Organic Herb Infused Water and Conventional Herb Infused Water) By Distribution Channels (Hypermarkets/Supermarkets, Specialty Stores, Online Sales Channels and Others), By Packaging (Glass Bottles, PET Bottles, others) By Geography – Global Opportunity Analysis & Industry Forecast, 2023-2030’’
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North America to Register Highest Growth:
During the forecast period of 2023-2030, North America is expected to hold the highest market share of 36% in the global Herb Infused Water market. This growth is attributed to heightened awareness of health and well-being especially in the wake of the COVID-19 pandemic and consumers seeking flavorful and beneficial hydration options. The consumers in the region choose healthy beverage options. These factors contribute to the growth of the Herb Infused Water Market share in the region.
Herb Infused WaterMarket 2023-2030: Scope of the Report
| Report Metric | Details |
| Base Year Considered | 2022 |
| Forecast Period | 2023–2030 |
| CAGR | 10.0% |
| Market Size in 2030 | $35 billion |
| Segments Covered | Herb, Type, Distribution Channels, Packaging and Region |
| Geographies Covered | North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Netherlands, Denmark and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa). |
| Key Market Players |
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Herb Infused Water Market Report – Key Takeaways:
Mint Segment to Grow the Fastest
As per the Herb Infused Water Market forecast, the mint is estimated to grow at the fastest CAGR during the forecast period in terms of herb. With its refreshing taste and perceived health benefits, mint-infused water has gained significant traction among consumers seeking a hydrating beverage with added natural flavor. The versatility of mint in complementing various other flavors or ingredients also contributes to its prominence in the herb-infused water market.
Glass Bottles Segment to Register Highest Growth
As per the Herb Infused Water Market analysis, the glass bottles segment is projected to exhibit the highest growth during the forecast period in terms of packaging. Consumers are increasingly gravitating towards eco-friendly and sustainable packaging solutions, driving the popularity of glass bottles for herb-infused water. According to a survey by the Glass Packaging Institute, conducted in 2022, 73% of respondents preferred food and beverage products in glass packaging. Glass is favored for its non-reactive nature, ensuring the purity and taste of the infused water without compromising the flavor or quality.
Shift in Consumer Preferences for Healthy Beverages to Boost the Market Size
According to predictions by the World Obesity Federation, about one billion people worldwide will be living with obesity by 2030. Several studies have established a link between weight gain and increased intake of sugar which may ultimately lead to obesity and other health complications such as diabetes and heart disease. In response, consumers are actively seeking healthier alternatives, notably turning away from sugary beverages and gravitating towards healthier options like herb-infused water. This paradigm shift reflects a growing demand for beverages that offer flavor, hydration, and health benefits without the drawbacks of excessive sugar consumption. This shift in consumer preference is boosting demand for herb-infused water.
Use Plastic Packaging to Hamper Market Growth
Plastic packaging remains a concerning factor inhibiting the potential market growth of herb-infused water. The use of plastic in packaging contributes to environmental degradation, with a significant portion of plastic waste ending up in landfills and oceans. Consumer awareness of plastic’s detrimental impact has fueled a demand for more sustainable alternatives. The reliance on plastic packaging deters consumers seeking eco-friendly options, thereby stunting the market’s potential growth as environmentally conscious consumers turn away from products with non-biodegradable packaging.
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Key Opportunity Analysis:
Innovative Product Launches
The fusion of global ingredients offers a compelling opportunity in the herb-infused water market. In today’s digital era, access to a vast array of novel ingredients is at our fingertips, bolstered by heightened consumer awareness of health and wellness. The globalized palate, driven by a quest for diverse and exciting flavors, unlocks access to ingredients with multifaceted benefits. This trend mirrors the growing use of high-quality components in water, with turmeric, ginger, ashwagandha and other herbs. These ingredients provide extensive applications, empowering consumers to choose herb-infused water based on personal preferences, be it for taste, mood elevation, or specific health goals. The fusion of global flavors and elements opens doors to innovation and differentiation in the herb-infused water market, catering to the evolving tastes and well-being aspirations of consumers.
Infused Water with a Variety of Natural Ingredients
The herb-infused water market is witnessing a transformative opportunity with the introduction of water that incorporates herbs, fruits, and flowers. This innovation represents a fusion of health-conscious elements, catering to evolving consumer preferences. The integration of real herbs, fruits, and vitamins into water provides a multifaceted approach to hydration, offering not just taste but also potential health benefits. This novel product category taps into the growing demand for functional and flavorful beverages, providing an enticing alternative to sugary drinks. With the ability to offer both hydration and nutritional supplementation, water infused with herbs, fruits, and vitamins presents a promising avenue for growth in the herb-infused water market, addressing the evolving needs of health-conscious consumers.
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The Report also Covers the Following Areas:
Herb Infused Water Market Size and Forecast
Herb Infused Water Market Trends
Herb Infused Water Market Analysis by Type
Herb Infused WaterMarket2023-2030: Key Highlights
CAGR of the market during the forecast period 2023-2030
Value Chain analysis of key stake holders
Detailed analysis of market drivers and opportunities during the forecast period
Herb Infused Water Market size estimation and forecast
Analysis and predictions on end users’ behavior and upcoming trends
Competitive landscape and Vendor market analysis including offerings, developments, and financials
Comprehensive analysis of challenges and constraints in the Herb Infused Water Market
Covid and Ukrainian Crisis Impact:
The herb-infused water market was positively impacted by COVID-19, as consumers, prioritizing health and wellness, increasingly sought healthier beverage alternatives. With a distinct focus on products supporting both physical and mental well-being due to the pandemic, beverage companies responded by innovating and exploring new ingredients. This trend led to the development of herb-infused water options that offer functional benefits,
The Russia-Ukraine war might indirectly influence the herb-infused water market through inflation and rising food prices. The disruption in the supply chain and potential price hikes might lead to increased production costs. This could subsequently impact various sectors, potentially including packaging, transportation, and operational expenses for herb-infused water production.
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List of Key Market Players in Herb Infused Water Market:
The key companies profiled in the Herb Infused Water Market Report are listed below:
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Fruit Water Market – The Fruit Water Market size is projected to grow at a significant CAGR during the forecast period, owing to the increasing health awareness and increasing demand of natural fruit flavors as compared to aerated soft drinks.
Packaged Coconut Water Market – The Packaged Coconut Water Market size is growing at a CAGR of 23.9% during the forecast period. The increasing health concerns of dehydration and digestive muddle has increased the demand for fresh coconut water.
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