How is Baby Food becoming more & more prevalent in Egypt?

How is Baby Food becoming more & more prevalent in Egypt?

A recent research study published by MarkNtel Advisors has cited that the Egypt Baby Food Market is poised to grow at around 13% CAGR during 2022-27. The major factors projected to drive the industry include the growing awareness among people about the benefits of feeding nutritious food to babies, coupled with the increasing working women population across the country that has less or no time for food preparation or breastfeeding.

As a result, there’s a burgeoning demand for baby food in Egypt, i.e., an easy alternative to breastmilk & comprises high nutritional values to deliver the essential minerals & vitamins to babies aged between 4-6 months and up to 2 years old. The retail sector in Egypt is rapidly expanding, and food manufacturers are increasingly adopting online platforms to cater to a large consumer base for nutrition-rich baby food with ingredients like probiotics & HMOs (Human Milk Oligosaccharides).

Moreover, new varieties of baby food, such as teething wafers & puree pouches, etc., have gained ground, the demand for which is growing significantly in the country. Hence, these aspects are creating new directions for the baby food industry in Egypt to witness considerable growth in the coming years.

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Key Highlights associated with the Egypt Baby Food Industry

*With the growing number of infants suffering from malnutrition in Egypt, organic baby food is the preferred choice of every parent in the country, as it doesn’t have artificial flavors, colors, & preservatives and is rich in nutritional value.

*Baby food comes in different forms— milk formula, cereals, snacks, & beverages. However, milk formula is the most consumed type of baby food in Egypt, which owes primarily to its nutritive function of breast milk that exhibits high nutritional value and contents like protein, iron, & calcium, among others.

*Supermarkets/Hypermarkets remain the most prevalent sales channels for baby food in Egypt, which owes mainly to the rising number of label-conscious consumers, coupled with the availability of a wide variety of baby food of different brands & in multiple flavors/content across these stores.

Working Females as the Largest Buyers of Baby Food

With a growing population of working women across Egypt, it is becoming challenging for babies to get the desired nutrition. The busy lifestyles of parents deter them from preparing food or feeding breastmilk to their little ones. As a result, the demand for baby food is rising exponentially in the country, i.e., infused mainly by working females who are becoming aware of its benefits like a high content of fruits & vegetables, low sodium & fat, easy preparation, etc.

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Competitive Landscape

According to MarkNtel Advisors, the leading players in the Egypt Baby Food Market are Nestlé, Danone Groupe, Hero Group, Fasska, Riri Co., Liptis Nutrition Ltd., Ninolac International SA., and Abbott Laboratories.

Key Questions Answered in the Research Study:

1. What are the current & future trends in the Egypt Baby Food Market?
2. How has the industry been evolving in terms of geography & product adoption?
3. How has the competition been shaping across Egypt, followed by their comparative factorial indexing?
4. What are the key growth drivers & challenges for the Egypt Baby Food Market?
5. What are the customer orientation, purchase behavior, & expectations from baby food manufacturers across Egypt?

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Market Segmentation:

1. By Types (Milk Formula, Cereals, Snacks, Beverages)
2. By Age (0-6 Months, 6-12 Months, 12-24 Months)
3. By Nature of Food (Inorganic, Organic)
4. By Region (Region 1, Region 2, Region 3)
5. By Sales Channel (Online, Hypermarket/Supermarket, Independent Grocers, Health & Beauty Specialist Retailers)
6. By Companies (Nestlé, Danone Groupe, Hero Group, Fasska, Riri Co., Liptis Nutrition Ltd., Ninolac International SA., Abbott Laboratories)

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