According to IMARC Group’s latest report, titled “Pay TV Market Share: Global Industry Trends, Size, Growth, Opportunity and Forecast 2021-2026”,the global pay TV market reached a value of US$ 187 Billion in 2020
Pay television (TV), or premium television, is a consumer subscription-based TV broadcasting service that can be accessed through cable, telephone, satellite, and internet protocol (IP). It is utilized extensively in the residential and commercial sectors for streaming several television programs and interactive services, such as gaming, TV shopping, billing payment and video-on-demand.
Base Year: 2020
Forecast Year: 2021-2026
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Pay TV Market Trends:
The widespread adoption of video-on-demand and high definition (HD) and ultra-high definition (UHD) video qualities is one of the key factors driving the global pay TV market. Moreover, the escalating demand for IP television at inexpensive prices, the increasing utilization of integrated broadband broadcasting (IBB) and rising technological advancementsare further propelling the market growth. In addition to this, theemergence of 5G internet connectivity, accessibility to value-added services, and the inclination of consumers toward user-generated subscriptions, and advertisements, are some of the other growth-inducing factors contributing to the growth of the pay TV market.
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Global Pay TV Market 2021-2026 Analysis and Segmentation:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Bharti Airtel Limited, DIRECTV (AT&T Communications), Dish Network Corporation, DishTV India, Fetch TV Pty Limited (Astro All Asia Networks), Foxtel ( News Corp.), Rostelecom PJSC, Tata Sky and Tricolor TV.
The report has segmented the market on the basis on region, type, technology type and application.
Breakup by Type:
Breakup by Technology Type:
- Cable TV
- DTT and Satellite TV
- Internet Protocol Television (IPTV)
Breakup by Application:
Breakup by Region:
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
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Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021- 2026)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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