Law firm marketing involves attracting potential clients using marketing strategies such as content marketing, paid advertisements, and search engine optimization (SEO), among others.
So, what is the best way to market a law firm?
Marketing your law firm is especially important in the digital age since clients rely heavily on smartphones and the internet to search for reliable data, suppliers, and even lawyers. dNovo Group uses a mix of strategies to guarantee that your potential clients are able to find you easily online.
We specialize in website design, SEO, practice management, and other marketing initiatives for law firms. Through our years of experience, we can help you create a lawyer marketing plan to help you attract potential clients to your practice. For bigger firms, we can assist in creating a marketing plan for your law firm.
We’ll help you achieve your goals through our proactive, digital-first approach that has been proven effective. No matter where you are in your journey, we’ll make sure to employ the best law firm marketing tactics to help you expand your reach.
In this article, we’ll take you through some practical tips, questions, and guidelines to help you assess your current marketing strategy. If you’ve ever wondered how you can maximize all your leads and turn them into conversions, or just how to do marketing for a law firm in general, then this is a great place to start.
1. Is Your Law Firm Website Appealing, Informative and Accessible?
Your website is like your firm’s law office. It’s where clients get to meet you for the first time and where they first get a sense of whether or not you’re the right fit for them. As such, your site should look as clean, professional, and elegant as possible. In the same way that you decorate your law firm to look a certain way, you also want your website to convey a certain message of professionalism and trustworthiness.
A great way to do this is by using a clean layout, high-quality photographs, and concise descriptions of your services. Highlight important information such as phone numbers and where to book a consultation. You can also use your website to showcase big clients, awards, and other milestones.
If you’re not an expert in design, dNovo group has a team of website designers and developers that can help you create an effective website fit for lawyer marketing. Our marketing team also has a lot of business development ideas for law firms that may be helpful to you along the way.
2. Is Your Website SEO Optimized?
If you’re new to the concept of managing digital assets for effective marketing, you might be wondering, ‘How does SEO help law firms? Do lawyers need SEO?’ The answer is yes! Nowadays, SEO is a must for anyone who wants to have an effective web presence.
SEO intends to help your potential clients find you on the internet. Given that there are so many competing law firms, you want to ensure that your website ranks high on Google’s search results page whenever someone searches related keywords.
If you specialize in personal injury law, you will want to optimize your site for keywords like ‘personal injury lawyers Chicago’ or ‘slip and fall lawyers Ontario.’ The goal is for clients to see you when they search for this term. This can be achieved by creating optimized content for certain keywords, ensuring your website has a good UI/IX, fast loading time, and more.
If you want to learn more about how your website’s SEO can be improved, you can reach out to us at any time. We specialize in SEO for law firms, and we can help you get higher traffic, higher rankings, and, most importantly, more new clients.
3. Is it Optimized for Local Search?
Local searches are done by people who look up establishments or businesses on their devices. For example, if a person searches for ‘divorce attorney in LA,’ or ‘law firm near me,’ local search will help them find law firms in their local area.
Around 88% of people who conduct a local search call or visit a business on the same day. That’s powerful lead generation, and likely not something you would want to miss out on!
To do this, you should focus on optimizing for geo-specific keywords and Google Ads. You should also create a Google My Business profile, which is free of charge and greatly helps in recommending your law firm to customers.
For more information on Google My Business, read our detailed guide here.
4. What About Your Law Firm’s Branding?
Your law firm’s branding is a crucial part of your marketing strategy. It’s how you present yourself to clients and how you can differentiate yourself from competitors.
To build your brand, make sure you are putting out the right messaging to appeal to your target market. Establish what sets you apart from competitors who offer the same services and bank on that.
Most importantly, let your clients know that you are professional and trustworthy. This includes the communications you publish on social platforms, your website and your ads.
If you need help coming up with a branding strategy for your law firm, we have a free initial consultation to help you explore your options.
5. Is Your Content Catchy and Up To Date?
Web marketing for law firms depends on quality, useful content that your potential clients can either relate to or learn from.
When distributed across the right platforms, content marketing can help you achieve many marketing goals. Among these are boosting brand awareness, establishing your expertise in the field, ranking on search, and generating leads.
Content marketing includes blog posts, podcasts, videos, or infographics. For starters, your website should be populated with updated SEO content to ensure that traffic driven to your website is likewise high-quality.
6. How is Your Law Firm’s Experience with Legal Directories?
There are both paid and free legal directories where you can submit your law firm’s information to drive potential clients to your site. As a general rule, look for high-authority directories that users trust as reputable resources.
Some of them are:
- Super Lawyers
- Canadian Law List
- Legal Tree
7. Are You Getting All the Benefits from Social Media?
It might not seem like it, but social media is incredibly important for law firm marketing. This is mainly done through online advertising, and one of the best places to do it is on social media platforms.
People spend around 145 minutes a day on social media, so it makes sense to capture their attention during this window. To make the most out of it, find out which platforms are best suited for your law firm.
Depending on your specialization and practice area, you may find that advertising on LinkedIn, Twitter, or Facebook might be worth your time and money.
8. Have You Got Solid CRM Software?
A revamped marketing strategy also means a lot of new leads. Which is great, but you’ll also need a way to keep this information organized. One helpful way to do this is by using CRM software like Zoho, Salesforce, and Pipedrive.
This way, you’ll have a way to collect client information as well as to conduct easy follow-ups with potential and existing clients.
9. Have You Got Extra Support for Your Law Firm Marketing?
As your law firm expands, business-related processes also tend to get more complicated and tedious. On top of practicing law, you now have to worry about your marketing efforts, records, SEO, and many others.
Depending on your budget and business goals, it might be a good option to outsource legal processes as well as marketing services. Some of our biggest clients were able to successfully scale their business with our help, and we’d love to do the same for you.
At dNovo, we offer Practice Management on top of our marketing services to ensure that both your online presence and your business at large are going in the direction of success.