Aug 13, 2020 6:43 AM ET
iCrowd Newswire – Aug 13, 2020

Virtual and Augmented Reality Industry

Description

Wiseguyreports.Com Adds “Virtual and Augmented Reality -Market Demand, Growth, Opportunities and Analysis Of Top Key Player Forecast To 2023” To Its Research Database

The global virtual and augmented reality (VR and AR) technologies market should reach $142.4 billion by 2023 from $13.4 billion in 2018 at a compound annual growth rate (CAGR) of 60.4% for the period 2018-2023.

Virtual reality (VR) is a computer-generated environment created through the combination of hardware and software and allowing users to interact with an artificial 3D landscape using a head-mounted display and input tracking devices. With the use of a range of systems such as headsets, gloves and computer technology, VR is implemented by stimulating the user’s senses.

Augmented reality (AR) technologies are enhanced versions of reality. Views of physical real-world environments are augmented with superimposed computer-generated sensory inputs such as sound, video, graphics or GPS data. VR replaces the real world with the simulated one while AR is traditionally in real-time and in context with environmental elements.

The growth of the VR and AR technologies market is driven by the decreasing cost of hardware and the increasing use of head-mounted displays systems in gaming, healthcare, education and other applications, resulting in increasing consumer awareness and a greater selection of content. The boost in the usage of smartphones and development of computer graphic systems is expected to play a significant role in growing the market.

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However, factors such as weak VR content, technological barriers and challenges, lack of VR familiarity and over-pricing are some of the major hurdles for the VR and AR market on its road to mass adoption in the consumer and enterprise space.

The global market for virtual and augmented reality technologies has been segmented based on component, technology, sector and geography. Based on components, the market has been classified into hardware and software. Based on technology, the VR market has been segmented into immersive, non-immersive, semi-immersive and distributed VR technologies and the AR market has been segmented into mobile-based, wearable, vision and spatial. Based on sectors, this report has segmented the market into healthcare, gaming, education, military, industrial training and engineering, and Others.

On the basis of geography, the market has been segmented into North America, Europe, Asia-Pacific and ROW.

North America accounts for the largest share of the global VR market, followed by Europe and the Asia- Pacific region. Key market participants include Microsoft, Alphabet (Google), Sony, HTC, Oculus, Vuzix, Daqri, Eon Reality and Osterhout Design Group (ODG).

Report Scope

The scope of this study includes market information on virtual and augmented reality technologies and their key segments, including components, technologies, sectors and regions. It includes overall VR and AR device revenue, including software.

By component, the virtual and augmented reality technologies market is segmented into hardware and software. The technology segment is bifurcated by fully-immersive, non-immersive, semi-immersive and distributed for VR; and mobile-based, wearable, vision and spatial for AR. Based on sector, the market is segmented into healthcare, gaming, education, military, industrial training, engineering and others. Finally, by region, the market is segmented into North America, Europe, Asia-Pacific and Rest of World (ROW). Revenue forecasts from 2018 to 2023 are given for all of the above-mentioned segments in the virtual and augmented technologies market with estimated values derived from solution providers’ total revenue.

The report also includes a discussion of the major players across each regional market. Further, it explains the major drivers, restraints/challenges and opportunities of the market. The report concludes with a special focus on patents and the vendor landscape which includes detailed profiles of the major vendors in the global virtual and augmented reality technologies market. Some of the companies profiled in the report include Microsoft, Alphabet Inc. (Google), Sony Corp, HTC, Oculus, Daqri, Vuzix, Eon Reality and Osterhout Design Group. The report also focuses on the major drivers, restraints and opportunities that affect the market and the supplier landscape. The research estimates the global virtual and augmented reality market in 2017 and 2018 and includes forecasts for 2023.

Report Includes

– 47 data tables and 30 additional tables
– An industry analysis of the global markets and technologies for the virtual and augmented reality (VR and AR)
– Analyses of global market trends with data from 2017, estimates for 2018, and projections of compound annual growth rates (CAGRs) through 2023
– Quantification of the VR and AR market by various segments such as technology types, applications, components and geographical regions
– Discussion covering current and future trends and analysis on a basis of various competitive technologies
– Emphasis on the major drivers, restraints, and opportunities that affect the global VR/AR market and supplier landscape
– A relevant patent analysis
– Examination of vendor landscape and profiles of major market players within the industry, including 7D Vision, Apple, Inc., DAQRI, HTC Corp., Microsoft Corp., Nvidia Corp., Qualcomm, Inc., and Sony Corp.

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Table of Contents 

Chapter 1 Introduction
Chapter 2 Summary and Highlights
Chapter 3 Virtual and Augmented Reality Technologies: Market Overview
Chapter 4 Market Breakdown by Component
Chapter 5 Market Breakdown by Technology
Chapter 6 Market Breakdown by Application
Chapter 7 Market Breakdown by Region
Chapter 8 Competitive Analysis
Chapter 9 Company Profiles
7D VISION
Business Overview
Business Performance/Financials
Product Offerings
ALPHABET, INC. (GOOGLE)
Business Overview
Business Performance
Strategic Overview
APPLE, INC.
Business Overview
Business Performance/Financials
Product Portfolio
CHRISTIE DIGITAL SYSTEMS USA, INC.
Business Overview
Business Performance/Financials
Product Offerings
CINOPTICS
Business Overview
Business Performance/Financials
Product Portfolio
DPVR (SHANGHAI LEXIANG TECHNOLOGY CO., LTD.)
Business Overview
Business Performance/Financials
Product Offering
DAQRI, LLC
Business Overview
Business Performance/Financials
Product Portfolio
Key Developments
EMAGIN CORP.
Business Overview
Business Performance/Financials
Product Offerings
EON REALITY, INC.
Business Overview
Business Performance/Financials
Product & Services
GRAVITY JACK
Business Overview
Business Performance/Financials
Service Offering
HTC CORP.
Business Overview
Product and Services
Developments and Strategies
HUAWEI CULTURE CO., LTD.
Business Overview
Product Offerings
JAUNT
Business Overview
Business Performance/Financials
Product Portfolio
MARXENT LABS, LLC
Business Overview
Business Performance/Financials
Product and Services
MERGE LABS, INC.
Business Overview
Business Performance/Financials
Product Offering
META COMPANY
Business Overview
Business Performance/Financials
Product Portfolio
Strategic Overview
MICROSOFT CORP.
Business Overview
Business Performance/Financials
Product Portfolio
Strategic Overview
Key Developments
MAGIC LEAP INC.
Business Overview
Product Portfolio
NINTENDO CO., LTD.
Business Overview
Product Offerings
NVIDIA CORP.
Business Overview
Product Portfolio
Key Developments
OCTAGON STUDIO LTD.
Business Overview
Business Performance/Financials
Product Offerings
OCULUS VR, LLC (FACEBOOK)
Business Overview
Business Performance/Financials
Product Portfolio
Oculus Rift Specifications
Key Developments
OSTERHOUT DESIGN GROUP (ODG)
Business Overview
Business Performance/Financials
Product Portfolio
Key Developments
PICO TECHNOLOGY LTD.
Business Overview
Business Performance/Financials
Product Offering
QUALCOMM, INC.
Business Overview
Product Portfolio
Developments and Strategies
SAMSUNG ELECTRONICS CO., LTD.
Business Overview
Product and Service Offerings
Product Specifications
Developments and Strategies
SONY CORP.
Business Overview
Product and Service Offerings
Product Specifications
Developments and Strategies
TPCAST
Business Overview
Business Performance/Financials
Product Offering
UNITY TECHNOLOGIES
Business Overview
Business Performance/Financials
Product Portfolio
Key Developments
VIRTALIS LTD.
Business Overview
Business Performance/Financials
Product Offerings
VUZIX CORP.
Business Overview
Business Performance/Financials
Product Portfolio
Key Developments
WORLDVIZ
Business Overview
Business Performance/Financials
Product Portfolio
Key Developments
ZEISS GROUP
Business Overview
Product Portfolio
Product Specifications
Financials
Key Developments
Chapter 10 Appendix: List of Abbreviations

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