The Global White Noise Machine market size is predicted to reach $2.2 billion by 2030, growing at a CAGR of 7.2% during the forecast period 2023-2030 according to the latest market research report published by IndustryARC. The primary factors influencing market growth are the increasing prevalence of insomnia, increased travel, rising stress levels, and growing awareness regarding the importance of a good night’s sleep, finds IndustryARC in its recent report, titled “White Noise Machine Market Size, Share & Trends Analysis Report By Product Type (Plug-in, Portable, Stuffed Animal, Combination), By Age Group (Adults (18-60 Years), Pediatric (0-16 Years), Geriatric (Above 65 Years), By End-User (Hospitals, Specialty Clinics, Home Care Settings, Others), By Distribution Channel (Online, Offline), By Geography – Global Opportunity Analysis & Industry Forecast, 2023-2030”
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North-America dominating the market in terms of market Share:
The largest market share, nearly 45%, was held by North America in 2022. This is as a result of increasing venture capital funding, investments in the electronics sector in this area, and the broad availability of major industry companies selling white noise machine gadgets. The region’s expansion in the worldwide market is also being aided by the rising frequency of sleep-related issues in the area and the general public’s developing familiarity with the gadget. As a result, the region will generate a sizable amount of revenue in 2022.
White Noise Machine Market 2023-2030: Segmentation
| By Product Type
| Plug-in Noise Machines Portable Noise Machines Stuffed Animal Combination |
| By Age Group | Adults (18-60 Years) Pediatric (0-16 Years) Geriatric (Above 65 Years) |
| By End-User | Hospitals Specialty Clinics Home Care Settings Others |
| By Distribution Channel | Online Offline |
| By Region | Asia-Pacific South America Europe North America Rest of the World |
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White Noise Machine Market Report – Key Takeaways:
Raising awareness about sound sleep
Adequate sleep is crucial for good health and serves as a vital indicator of wellbeing. Sleep duration, quality, and quantity are all essential components of health, impacting metabolism, emotions, performance, memory, learning, and brain healing. It is as important to prioritize sleep as it is to focus on diet and exercise. Unfortunately, sleep has not received adequate attention from public health experts and healthcare professionals. Adult sleep problems are frequently associated with lifestyle choices, job schedules, or sleep disorders. However, organizations such as the International Sleep Society and the Sleep Health Foundation in Australia have increased awareness of the importance of getting sufficient rest. As people recognize the value of restful sleep for their overall health and wellbeing, there is an increasing demand for sleep-related goods and services including white noise generators.
Increasing prevalence of insomnia
Stress, worry, despair, pharmaceutical side effects, underlying medical issues, and poor sleep patterns are just a few of the causes of insomnia. Insomnia affects more women than men, and its frequency tends to rise with advancing age. According to research published in the Journal of Clinical Sleep Medicine in 2022, the incidence of insomnia rose in the United States from 7.9% to 14.9% between 2012 and 2022. Another study revealed that the prevalence of insomnia in Europe grew from 12.6% in 2015 to 22.5% in 2022, as reported in the European Journal of Neurology. These factors are boosting the expansion of white noise machine market.
Asia Pacific is the Fastest Growing market for White Noise Machines
The Asia Pacific region has experienced a surge in technology investments by major corporations, leading to the development of newer models that are expected to drive regional growth during the projected period. The global white noise sleep aid market is witnessing growth due to increased mergers, partnerships, and acquisitions by market participants, advancements in sleeping aids, and regular release of new products. Consequently, the region is projected to have the highest compound annual growth rate during the forecast period.
Competition from smartphone apps may hamper the market expansion.
Competition from smartphone apps offering white noise functionality may hamper the white noise machine market in several ways. Firstly, the convenience and accessibility of white noise apps on smartphones may reduce the need for consumers to purchase dedicated white noise machines. This may particularly affect consumers who only require occasional use of white noise for sleep or relaxation purposes. Additionally, many smartphone apps offering white noise functionality are free or low-cost, which may make them more attractive to cost-conscious consumers than purchasing a dedicated white noise machine. This could result in a shift in consumer preferences towards using smartphone apps instead of buying white noise machines.
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Key Opportunity Analysis:
Increasing adoption of smart home technology and Internet of Things (IoT) devices
White noise machines can be integrated into smart home ecosystems, allowing users to control them remotely through their smartphones or other IoT devices. This provides greater convenience and ease of use for consumers, which can increase demand for white noise machines. white noise machines can be incorporated with other IoT devices such as smart speakers, which can enhance their functionality and improve the overall user experience. For example, users could use voice commands to activate their white noise machine, adjust the volume, or change the sound settings.
Aging populations in many regions are driving demand for sleep aids and relaxation
Aging populations in many regions are driving demand for sleep aids like white noise machines due to a variety of factors. As people age, they often experience changes in their sleep patterns and may find it more difficult to fall asleep or stay asleep. This can lead to increased fatigue and daytime sleepiness, affecting their overall quality of life. Additionally, older adults may be more sensitive to noise and environmental factors that can disrupt their sleep, such as traffic noise, snoring partners, or noisy neighbors. White noise machines can help mask these disturbances and create a more peaceful sleep environment, leading to improved sleep quality and overall wellbeing.
Innovation in product design
Manufacturers have the chance to develop and enhance the design of white noise machines by incorporating fresh features or enhancing current ones. For instance, cordless and portable gadgets are becoming more popular since they are more practical for usage when traveling and on the road. Some white noise machines are designed to be small and portable, allowing users to take them on the go or use them in a variety of settings. Portable white noise machines may feature rechargeable batteries, lightweight materials, and compact form factors. Some white noise machines are designed to offer multiple features beyond white noise, such as playing music or nature sounds, acting as a Bluetooth speaker, or providing a wake-up light.
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The Report also covers the following Areas:
White Noise Machine Market Size and Forecast
White Noise Machine Market Trends
White Noise Machine Market Analysis by Product Type
White Noise Machine Market 2023-2030: Key Highlights
CAGR of the market during the forecast period 2023-2030
Value Chain analysis of key stake holders
Detailed analysis of market drivers and opportunities during the forecast period
White Noise Machine Market size estimation and forecast
Analysis and predictions on end users’ behavior and upcoming trends
Competitive landscape and Vendor market analysis including offerings, developments, and financials
Comprehensive analysis of challenges and constraints in the White Noise Machine Market
Covid and Ukrainian Crisis Impact:
The COVID-19 outbreak has benefited the market for white noise generators. The increased stress caused by the COVID-19 outbreak is exacerbating sleep problems, which some physicians refer to as coronasomnia. According to research published in February 2022 by the American Academy of Sleep Medicine, the prevalence of sleep problems across all age categories was 35.7%. Those carrying COVID-19 had the highest prevalence of sleep difficulties, with a pooled incidence of 74.8%. As a result, global demand for sleeping aids is expected to rise as the industry expands.
The growth of the White Noise Machine Market has been impeded by the disruption of the supply chain caused by the Russia-Ukraine war. This conflict has caused disruptions in global commerce and supply chains, which has affected the cost and availability of the materials needed for producing white noise machines. Additionally, the conflict has caused a decrease in consumer confidence and an economic downturn, leading to a reduced purchasing power and lower demand for non-essential items such as white noise machines. As a result of the disruption, there have been increased freight charges, container shortages, and reduced availability of warehousing space, leading to inflationary pressures in the aftermarket.
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The White Noise Machine Market is fragmented with several global and regional companies operating with expansive manufacturing capabilities and extensive distribution networks. The key companies profiled are listed below:
Sleepow LLC.
Hatech Ltd.
Conair Corporation
Snooz, inc.
Cloud B, Inc.
Dex Products, Inc.
Marpac, LLC
Munchkin, Inc.
Graco Inc.
HoMedics USA
Sleeping Aids Market – Sleep aids consist of various products such as medications, sleep laboratories, sleep apnea devices, and mattresses & pillows. Higher stress levels amongst people in developed nations and fast changing life styles in the developing nations are expected to remain key growth drivers for the sleeping aid products during the period of study and are also expected to intensify as population with higher stress levels in the near future.
Sleep Apnea Devices Market – Sleep Apnea Devices Market size is estimated to be $5.9 billion in 2019, growing at a CAGR of 7.2% during the forecast period 2020-2025.Growing population along with the increase in prevalence of obstructive sleep apnea is a major factor driving the sleep apnea devices market.
Wearable Sleep Trackers Market – Wearable Sleep Trackers Market size is projected to reach $4.2 billion by 2026, growing at a CAGR of 7.6% during the forecast period 2021-2026. Increase in the prevalence of rapid eye movement sleep disorder, growing demand for smart wearable devices, and rise in the government initiatives are the factors that are set to drive the growth of the Wearable Sleep Trackers Market
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