WORLD OF BEAUTY The Original Italian vegan skincare introduces the latest luxury sustainable beauty innovation at Las Vegas Convention Center

World of Beauty Italian cosmetic brand is known for their impeccable formulas and high-quality ingredients.

World of Beauty was born thanks to a splendid visionary woman, Mrs. Florence, who in 1969 with a team of doctors and pharmacists created a small laboratory in the hills of Castrocaro Terme, a bucolic town surrounded by nature.

Florence’s idea was to use formulations with a high concentration of natural active ingredients, a practice that was not usual at that time in the formulation of products for topical use.

Over the years, the company was entrusted to the loving care of Florence’s daughter Annalisa, who focused the brand’s philosophy on the importance of loving oneself.

Annalisa has continued along the path of care and attention to formulation and efficacy testing.

Since the 1990s, Annalisa has dedicated the WORLD OF BEAUTY brand to the health and beauty sector, with evolution of the cosmetic formulas born in 1969, for the care of problematic and pathological skin.

Joyce, Annalisa’s daughter, third generation, coordinated the unveiling and launch of World of Beauty’s JSKIN Haircare, trichologyhaircare line.

Thanks to very powerful management entrusted the development and knowledge of WORLD OF BEAUTY Brand and products are successfully present in many important worldwide markets, such as Far East Asia, Middle East and Mediterranean, North European Countries.

World of Beauty will present at Las Vegas convention center next July 11th.  the latest beauty innovation Akoia Gold Enzyme Peel, the luxury sustainable multi action formula even for most sensitive skin concern, belonging to Akoia Sublime Collection and Essence to Skin Treatment lotions for a radiant and healthy skin appearance.

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